Is it seeing a crisp white blanket of snow on the ground outside? Is it opening the last door on your Advent calendar? Is it Auntie Mabel coming round for extra helpings of Christmas dinner?Well, apparently now. According to supermarkets, it's the sale of one item more than any other that announces the arrival of Christmas. And it's not mince pies, or turkey, or even Christmas pudding. It is in fact... quilted toilet paper!
You can read more about the Hyacinth Bucket phenomenon here.
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